Call it a stock clearing move or to tackle storming market share of Samsung, Apple has plans to re-launch Iphone-4 (8GB) variant in Indian market with expected massive marketing.With dwindling market share of around 1.4% as compare to samsung's 42%, Apple will offer it for around Rs.15,000 with EMI and buyback schemes as compare to previous retail price of Rs.26,000.
Iphones will be sourced from other countries where the demand for this model is virtually non-existent.
Will Apple succeed with disposing off inventory in India?
Past records show that Iphone sale tripled when it was launched with EMI scheme.
Sooner or later Apple realised that India is a price sensitive market and why launch of then expected "cheapest" Iphone model(5c) was eagerly awaited and hyped in India.
But flawless performance of Iphone's and there premium brand positioning will help in catalyzing its sale and will make Samsung and Micromax run for there money in sub-20,000 segment.
Iphones will be sourced from other countries where the demand for this model is virtually non-existent.
Will Apple succeed with disposing off inventory in India?
Past records show that Iphone sale tripled when it was launched with EMI scheme.
Sooner or later Apple realised that India is a price sensitive market and why launch of then expected "cheapest" Iphone model(5c) was eagerly awaited and hyped in India.
But flawless performance of Iphone's and there premium brand positioning will help in catalyzing its sale and will make Samsung and Micromax run for there money in sub-20,000 segment.
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