All that glitters is not gold.

We live in An era of start-up culture being in high trends  just like “Manish Malhotra’s Collection in glamour world. Being an “Entrepreneur” is a cool quotient. While all the social media portals are telling you the reason to be a cool & Provocative Entrepreneur. Let’s have a faceoff with reality to see how cool it is!! After all “All that glitters is not gold.”
Being an entrepreneur comes with way more responsibilities.
Are you living with the notion that its about BEING YOUR OWN BOSS! If yes, then it’s time for vis-a-vis. Only and only THE CUSTOMER is the boss. You have to report to the customer & in case of a funded start-up, you have to report to the board. Moreover it comes with a colossal responsibility of people dependent on you for their livelihood. So, if you are ready to move down this adventurous lane, go be an entrepreneur. 



"Aspiring to be an entrepreneur is one thing but becoming a successful entrepreneur is other". As this is something that flows in blood, you need passion & skills to do be one. More than that fear of failure should not stop you but taking unnecessary risks is utter foolishness about which one should get spooked about. In conclusion you need to maintain a perfect balance. No blogs, lectures from Bill Gates and neither Ambani’s can teach you this.

“Success comes from experience & experience from  bad experiences”- Sandeep Maheshwari

This above statement stands true. The key is to experience & moving out of your comfort zone.
From a distance it seems that its about being “On Page 3.” Due to media monsters hunting for start-up stories. Coming into lime light is also a fantasy goal for many.But one should take reality with a pinch of salt that failure is a part of most of start-ups coz if we focus on ourselves more than our product, failure is obvious.Even Sandeep Maheshwari , Founder of Images Bazaar has surged ahead after a lot of struggle. He failed in over 10 Business plans but the passion & faith in him kept him going.Today, he is a guide, a mentor, a role model and a youth icon for millions of people all over the world.

Sandeep Maheshwari

So, an entrepreneur's life is beyond the world of glamour, limelight, weekends & national holidays.It has a deeper meaning with the satisfaction of working on your principles.
If all this excites you, then you have the aura to be "The Entrepreneur". Nothing can stop you from making your own mark.

Mantastic Marketing!

When it comes to old Spice i get peppy about there marketing campaign. Its not something that happen with loads of brands. My last memories with it goes back to when i was small boy, I still remember that Blood Red tube of old spice shaving cream that my dad used.

Procter and gamble always had great marketing strategies. It is a classic example of how a brand created massive viral publicity solely through its 1 min ad-campaign. That's evident from its most viewed video on Youtube accounting for 100000 views per hour after it was broadcast during super bowl accounting to 4.7 million of total views.

P&G have impressive portfolio with some of the highest grossing products. The kind of marketing they (Wieden + Kennedy) did was extraordinary. They did "blitzkrieg marketing" where a shot of adrenaline is pumped to rock the whole campaign.The German military strategy to conquer the Europe was based on this principle.

In fact that company took bigger risk with marketing as they gave full freedom to marketing team without reviewing the video and getting it approved by management. According to one of the writers of marketing team "We had to make [more than] 168 videos in two days, there would've been absolutely no way to have a client approval process"

One of my favourite capaign is where terry crews flexes his chest muscles and shout. (no other brand can even think of airing such unconventional kind of ads)

Though be it old spice or some other brand, In market out of the box ideas are perceived well among target and even gaining new customers. Its all about gaining consumer's attention be it through guerrilla marketing, humour, wit or flexing chest muscles.

Apple Relaunching Iphone 4 in India?

Call it a stock clearing move or to tackle storming market share of Samsung, Apple has plans to re-launch Iphone-4 (8GB) variant in Indian market with expected massive marketing.With dwindling market share of around 1.4% as compare to samsung's 42%, Apple will offer it for around Rs.15,000 with EMI and buyback schemes as compare to previous retail price of Rs.26,000.

Iphones will be sourced from other countries where the demand for this model is virtually non-existent. 

Will Apple succeed with disposing off inventory in India?
Past records show that Iphone sale tripled when it was launched with EMI scheme. 
Sooner or later Apple realised that India is a price sensitive market and why launch of then expected "cheapest" Iphone model(5c) was eagerly awaited and hyped in India.
But flawless performance of Iphone's and there premium brand positioning will help in catalyzing its sale and will make Samsung and Micromax run for there money in sub-20,000 segment.

Business Idea that came to naught but yaariyan that will dazzle forever!!

It is a tale of four friends, Me, Amrit, Saarthak & Tushar. We are always brimming with ideas, excitement & energy.

We belong to different colleges & have a common spark amongst us to do something COLOSSAL. After a long saga of delayed & canceled plans of meeting each other Finally one October afternoon, we met at "Subway"(at NSP metro station) to discuss potential business plans & had a great 2 hour brain storming session. We discussed everything ranging from health related to insurance and logistcs for e-commerce to starting up a food joint, mobile accessories and blah blah”

Amrit was full of knowledge & passion whereas Saarthak had valid contradictions & his own splendid point of view and Tushar was like a ever ready battery, who is always ready to work. Amongst all I was the silent one observing the battle of words,logics,stats and experience which were thrown at each other and ripped apart in a heated brainstorming session without speaking much.

I knew it somewhere in me that this quartet will make a ecstatic team but somewhere in the long run when we decided to count on mobile accessories related online business “Bling My Phone”, I realized we misfired as a team or may be this idea fizzled.We made a revenue model,uploaded a page a few mobile covers, had long discussions on this for a couple of week,got 200+ likes in 3 days, decided to go to Gaffar Market to have an insight about the local business but(*sigh*) this remained in pipeline for forever & ever.

We all got caught by the Monster of monotony of one’s live. So the distance & skimpy time for this lead to its stagnation.Sometimes in life The Unexpected happens. But there is a deep resistance within me. Especially to the idea that I am the sole creator of everything that I experience. It is so much easier to blame the world & situations. May be we “all” lacked with the “will power”.

We crashed as a team of Bling My Phone but I hope we never crash as friends, motivators, entrepreneurs with stupendous energy.

Love you all!!

Facebook acqui-hiring or acquiring Little Eye Labs?

One fine morning,I came to know about Facebook acquiring Bangalore-based startup Little Eye Labs making it the social networking colossal’s first acquisition in India. Little Eye Labs Builds mobile app analysis tools for app developers & testers. These tools provide detailed insights about the behavior of the app, enabling easy benchmarking and optimization of resources. Little Eye Labs has received seed round of funding from GSF Superangels and VenturEast Tenet Fund.

So is it a "acqui-hire"?

Facebook being the most active acqui-hirers has undoubtedly bagged a group of great tech freaks who call themselves "ions". An acqui-hire is when a larger, [presumably] thriving company scoops up a younger, [presumably] struggling company. The acquirer is generally not interested in the startup’s product, but rather in getting its hands on a team of engineers with a history of working together. “It is worth noting that acqui-hires are hard to isolate & identify. Competition for talent — specifically developer talent — is fierce. Sometimes it is easier to shell out the cash for a fledging startup, rather than spend time and resources wooing developers. “Some are obvious as the acquirer states it, but many acqui-hires inevitably get dressed up as acquisitions in an attempt to put lipstick on a pig.” (source:venturebeat)
The entire Little Eye Labs team will move to Facebook’s headquarters in Menlo Park, California. Both the parties have confirmed about this acquisition. It is approximately worth 90 crores. It has been learned that facebook have got it at a huge bargain!The entire Little Eye Labs team will move to Facebook’s headquarters in Menlo Park, California. Both the parties have confirmed about this acquisition. It is approximately worth 90 crores. It has been learned that facebook have got it at a huge bargain!

This seems to be one of those but then this deal is not just beneficial for Facebook-- it may be a whole new start for the startup community in India.

Do share your views on this acquisition made by the social-networking colossal-Facebook !!

Our FIrst Post

A very warm welcome to our readers. 

As the "Startup ecosystem" is booming at a tremendous rate,we have created this blog to promote the startup culture in Delhi and to express tales of 2 guys(Me and megha) who are on the journey full of experiences, Dilemma, war, love, passion, sleepless nights, disappointments, investor pitches, analytics, google play reviews, first break, fame, or may be bankruptcy.

We'll be highly honest with our opinion ,blunt and politically incorrect if needed! It will have high personal touch like Right now I am sitting at cash counter of family run "Dairy", Eating peanuts , managing the retail and ongoing "desi ghee" packing and writing this blog and reading "world startup report" in other tab.

We'll try to cover up the startup and business related news too to keep You much updated and to have a nice discussion. Feel free to poke us on fb , twitter, linkedin, quora, whatsapp and all other social platforms even which we dont know( Do tell us if you have got some amazing social app or have an idea for same,we'll cover it up) 

Come join us and lets create a strong community of people with strong intellect, killer instincts, audatious soul, self-belief  and courage to change the world!