The Genius Way Coca-Cola Employees Manage Their Email, Plus More Tips

Forget work/life balance. You can sleep when you die.

At least that's how Snapchat's Emily White and Coca Cola's Wendy Clark said they approach time management in a hyper-connected world. And the idea of unplugging? Ha.
“Rather than the choice to consciously disconnect, there’s much more of a trend of choosing who to connect with and in what context,” White said. “It’s very much about conversations.”
During a panel at Fortune’s Most Powerful Women Summit on Monday, White, the COO of Snapchat and a veteran of Instagram, Facebook and Google, said she now relies on her phone more than her computer to get work done. “You’re not just getting information and solving problems; you’re getting to communicate in motion like never before,” White said. “This is the reason I can have kids and still have a relationship with them, and work in the evenings when I get home [after the kids are in bed].”
For Clark, the president of sparkling brands and strategic marketing for Coca-Cola North America, being present at work or with her family is the key to living in an over-connected world. “The thing people want most from you is your focus and attention,” Clark said. “You destroy that when you think that you’re multitasking because you’re not accomplishing either.”
That means no phones at the dinner table, for her or her kids. And if she’s expecting an urgent email from the CEO when they’re putt-putt golfing, she’s found the best thing to do is tell them that mommy needs to go respond to an email for 10 minutes and hope they don’t screw up her score while she’s gone.
So when you’re constantly connected, how do you get anything done?

• Make the most of your subject lines. Clark said that at Coca-Cola, employees include tags in their subject lines to help manage email flow: URGENT, ACTION REQUIRED and INFORM.
• Form habits you can keep. Recognize that you’re setting the standard for what people in your life will do, White said. If you start emailing people at night, people will expect you to be on email at night.
• Give yourself white space during the day. Clark’s a fan of Google’s "speedy" meeting invitations, which are constrained to 50 minutes, without an option to override the system. By changing the standard for meetings to 25 or 50 minutes, the remaining five or 10 minutes can be used to check email or go to the bathroom, allowing everyone to be more present when they’re together.
• Set boundaries. Camille Preston, author of Rewired, says having boundaries will help you with willpower. Put fences up to focus on what you want to do at that time.
• Don't hit send. If you want to work on the weekends, save your emails as drafts, but don’t actually send them until Monday unless they're urgent. As a leader, you need to let people enjoy their weekends. 

Courtesy:  Jacky Carter
Community Manager - Professional Women at LinkedIn

How Pinterest Started or How a Guy Just Would Not Quit!

Source and credits- Funders and Founders

Amazing story of Pinterest launch for all the pinterest lovers including me. Trust me, this site is completely lethal, once you get addicted then No One Can Help You, You will be pinning all day long. 
P.S- I love this site & have been using this since its very begining & have noticed their journey very closely.Their growth graph is amazing as they have been improving their interface regularly. 

Check out my profile there to see my collection : Pinterest_Megha

Staggering Petrol prices All over world

Probably whole petrol/diesel car industry in India revolves around petrol prices. At any point of time rising petrol prices must have pinched you. 

Don't worry you are not alone have a look at the countries where petrol prices ranges from eye popping  Rs.177 - crazy Rs.1.7 per liter.

#1 Norway

It tops the chart with petrol priced at staggering Rs.177/liter. Whoa! that's like India's most fuel efficient car giving mileage of audi.The reason prices is that the motor fuel is taxed with both road use tax and a CO2 tax.

     
#2 Italy
Here to the petrol is highly taxed around 60%. Petrol is priced at Rs.151/liter. Petrol car industry would be negligible here.

#3 Netherlands 

Not to far behind from Italy. We can see the reason why 10% of income is spent on the petrol as it is priced at Rs.150/liter. 

Top 3 Countries With Dirt Cheap Petrol prices 

These are the countries where no one asks about fuel economy in cars because here petrol is cheaper than a pint of beer. a burger, and even water and even pinch of salt(oh! not this one). Imagine a life of where going to high revs in car doesn't burn your pocket. (I remember going to my place to rohini to my college takes petrol of 200 bucks, But somehow when i was in racing mood and chasing higher reps it took nearly triple the amount)

   

 #3 Saudi Arabia

Well more famous for deadly driving skills an oil wells. The petroleum sector accounts for roughly 92.5% of budget revenues. 55% of GDP, and 90% of export earnings. About 40& of GDP comes from private sector. 
Well its Decently priced at the price of a loaf of bread Rs.12/liter




                                

#2 Iran

Not to be "politically incorrect" with this country. well you can get a liter of petrol at a price of samosa(sic!) i.e Rs.7/liter 

                                                              

 #1 Venezuela 

  Well i am envy of this nation. You can get a liter of petrol for 3 Alpenliebe (oh gosh!). It enjoys highest standard of living in latin america( i can see why).

It has highest inflation rate in the world 57.3%.You can get petrol at Rs.1.7/liter.

Top 25 Free or Low-Cost Email Marketing Web Applications

What better way to keep in touch with your clients, prospects and contacts than through email? You’ve seen the flashy, super-impressive designer email campaigns, and you’re sure that the company spent thousands of dollars on a custom design. Well, that may be true, but you can replicate the same level of sophistication and success at a much more affordable price. There are a variety of email marketing platforms packed with so many features your head will spin.

Just starting out in email marketing? You may not have to fork over a dime. There are a number of email applications that are completely free up to a few hundred subscribers, providing the perfect opportunity for you to get started, build your subscriber list and figure out what email marketing tactics resonate with your audience before you go big. Here are 25 of the best email marketing web applications available. We’re pretty sure that after reading this list, your biggest challenge will be deciding which platform to use. Trust us, they all have amazing offerings!
Mail Chimp – MailChimp is one of the most-frequently used email applications, with customized signup forms you can integrate into your website or your Facebook page, social sharing integration, dozens of customizable templates and a full-featured API to sync existing customer databases, shopping carts and more. MailChimp is ideal for beginners, since it’s free for up to 2,000 subscribers—and you can send up to 12,000 emails per month. However, you are limited on a few features under the Free plan. Paid plans are full-featured and very affordable, ranging from $10 to $240 per month, depending on the number of subscribers—all with the ability to send unlimited emails.
Constant Contact – If you’ve heard of email marketing, you’ve probably heard of Constant Contact. It’s one of the most comprehensive email marketing applications on the web, with a variety of ancillary tools, such as surveys and event marketing, that you can add-on with a fee. Constant Contact’s built-in analytics are pretty awesome, as well as its impressive customizable template database and social sharing features. You can get started with Constant Contact for as little as $15 per month, after a 60-day free trial.
AWeber – Aweber features autoresponder follow-up, customizable HTML email marketing templates, signup forms, RSS-to-email (create emails automatically from your latest blog posts), a full-featured API and much more. Not to mention a robust learning database featuring live webinars, video training, a complete knowledge base to help you navigate the features and a blog with insider tips on maximizing your email marketing campaigns. Pricing starts at just $19 per month for up to 500 subscribers.
iContact – iContact has also made a name for itself in the email marketing scene, offering hundreds of email marketing templates to choose from, an easy drag-and-drop interface for users without advanced design skills, and integrated social sharing features so you can share your messages with Facebook, Twitter and LinkedIn. Deep contact history offers an in-depth view of your previous interactions with each subscriber, so you can manage your relationships more effectively. Pricing ranges from $14 for 500 subscribers to $47 for 5,000 subscribers per month.
Vertical Response – Vertical Response offers email marketing as one component of its host of marketing products, which also includes social media marketing, event marketing, online surveys and other applications. With more than 700 email templates to choose from, real-time analytics and easy sharing functions, Vertical Response is a comprehensive email platform. Vertical Response offers a pay-as-you-go, per-email price structure—so you’re only paying for the services you actually use.
Campaign Monitor – Create your own templates with Campaign Monitor’s easy-to-use template builder. Choose from a variety of layouts, choose colors and then customize your text, images and even personalized messaging. Campaign Monitor’s emails are automatically optimized for mobile too—the perfect solution for today’s mobile-driven users. Signup is free, and you can send campaigns starting at just $9 per month.
Pure 360 – Pure 360 offers an impressive set of products and features for email marketers. Behavioral re-targeting, Facebook register to encourage signups and send targeted emails as a result, RSS-to-email, and split content and subject line testing are just some of the capabilities this powerful platform offers. Because this is a comprehensive platform with robust capabilities, it’s a bit pricier than some of the others listed here, and designed for users who send more than 50,000 emails per month. You can request a price quote using this form.
The Mission Suite – The Mission Suite looks at email marketing as a social network that’s been around much longer than Facebook and Twitter. With prices ranging between $15 and $300 per month, The Mission Suite packs a slew of handy features into an affordable email marketing platform. Take advantage of built-in solutions, such as event marketing, viral coupon campaigns, surveys, social media integration and even opt-in text messaging.
Campaigner – Campaigner offers a 30-day free trial, so you can test out this platform’s functionality before you commit to a monthly budget. Use functions such as recurring and triggered campaigns, advanced list management with segmentation and more to maximize your results.
Emma – Emma offers ready-made email templates, cool visuals including response graphs and analytics data, unlimited free surveys, Google Analytics integration and more. Emma’s analytics helps you look beyond the surface data to identify trends over time and dig deep into data for maximum results. Pricing starts at $30 per month for up to 1,000 subscribers and goes up to $420 per month for 75,000 subscribers. If you have a super-fabulous list of more than 75,000 peeps, Emma will create a custom plan to meet your needs.
dotMailer – dotMailer is an easy-to-use, super-fast platform that’s scalable for your email, social, mobile, design, management and reporting needs. Pricing structures are offered for small-to-medium businesses as well as large enterprises. You can start out with a simple, free account with 500 free sends, then move to a pay-as-you-go plan starting at $9.99 per month.
Jango Mail – Jango Mail is a totally customizable email platform with 100% branding control (no “Powered By” branding in the footer of your emails), simple HTML editors, comprehensive preview tools so you can see exactly what your subscribers will see before you send, self-configured auto-response and much more. Price plans start at just $15 for 1,000 emails sent per month, and agency plans are also available.
Benchmark Email – Benchmark Email’s editor works just like a Word document, for totally streamlined and simplified design—even if you’re not a skilled designer. You can customize signup forms for Facebook, Twitter, or your website, and track important metrics like open rates and social shares. Benchmark Email starts at $9.95 per month for up to 600 sent emails.
GetResponse – GetResponse lets you “create stunning newsletters and landing pages in minutes,” with capabilities including 1-to-1 personalized messaging, customized offers, and more with targeted accuracy and perfect timing. GetResponse’s drag-and-drop editor makes it simple for anyone—designer or total non-designer—to create captivating email messages with ease. GetResponse starts at just $15 per month for up to 1,000 subscribers. If you make an annual purchase, you get a sweet discount, too.
StreamSend – As its name suggests, StreamSend streamlines email marketing with easy opt-in/opt-out features, opt-in confirmations, list management including importing and exporting of contacts, list segemenation and more. And that’s just on the administrative end. You can also take advantage of Email Analyzer, which tests your messages in 30 different email clients. If you’ve ever sent an email marketing campaign, you’re probably painfully familiar with the hassle of different email clients rendering your code in various, and sometimes absurdly wacky, ways. Plans start at $19.90 per month for up to 2,000 emails.
Graphic Mail – With GraphicMail, you’ll not only know who opened your email, but what device they used, what links they clicked and whether they shared it across their social networks. Choose from more than 300 customizable email templates and make them your own with a simple, intuitive design interface. Choose from multiple pricing options, based either on the number of contacts you have (limited to one email per day) or the volume of emails you send.
Email Brain – Email Brain offers comprehensive analytics to help you monitor and improve your campaigns, including viral tracking report analysis, campaign bounce reports, open and click rates and much more. An integrated, WYSIWYG editor lets you easily customize and create powerful and visually appealing email messages and newsletters. Pricing starts at $9.95 per month for up to 2,000 emails.
Mailigen – Social media integration, mobile marketing, integration with popular tools and applications, real-time reporting and analysis and a drag-and-drop editor are just some of the features you’ll get with Mailigen. Prices start as low as $10 per month or 4 cents per email.
MailerLite – For just $99 per year (for up to 10,000 subscribers), you can take advantage of MailerLite’s many features, such as mobile-friendly emails, drag-and-drop editor, real-time reporting, comprehensive list management and more.
SendLoop – SendLoop is “the easy way to send email newsletters.” List management, campaign management, integration with awesome apps such as EvenBrite, HighRise and WordPress, and even a full-featured API for developers are included in the $35-per-month fee for up to 2,500 subscribers.
Elite Email – Choose from more than 400 ready-to-use templates, share your emails on popular social platforms such as Facebook, Twitter, LinkedIn and Google+, take advantage of a fully-branded subscription center where your customers can set up their preferences, enter their info and even edit their profiles (talk about making you look sophisticated!), and fall in love with the live ticker that delivers your stats as they’re happening. (Ideal for those of us who are less-than-patient when we’re waiting for metrics!). It’s FREE for up to 500 email address. Yes, free. More than 500 contacts? Prices start at $15 per month. Totally affordable, and totally awesome.
Interspire Email Marketer – Interspire is a cool platform with features to help you automate your list management, optimize your click-through rates, solicit and track feedback with surveys, and advanced reporting allowing you to see the full activity of a single lead for maximum personalization and analysis. Pricing starts at $495 for a single user—yes, it seems a little pricey on the surface, but this is a lifetime license for a slew of capabilities. In other words, definitely worth it!
Simply Cast – SimplyCast is an email marketing platform offering custom templates (for a one-time $99 fee), email client rendering so you’re sure your campaigns won’t look like gobbled-gook to your subscribers, and even subaccounts so you can give other users access with specific permissions. A campaign cross-check ensures you’re not missing any important details before your message goes out. It’s free for up to 2,000 email contacts. Doesn’t get any better than that! Paid plans are incredibly affordable as well, if you have a larger list.
SendGrid – SendGrid provides reliability, scalability, comprehensive, real-time analytics and more—including a full-featured API. Prices start at $9.95 per month for an incredible 40,000 email credits. You can also opt for a pay-as-you-go plan (if you’re not sure how many emails you’ll be sending) with SendGrid Lite.
activetrail – activetrail is a full-featured email marketing platform that’s totally free for up to 500 subscribers and 2,000 emails per month—perfect if you’re a newbie to email marketing and don’t yet have a large subscriber list. Paid plans start at $16, and you’ll benefit from nearly 100% deliverability, advanced reporting and management features and much more.

What email marketing application do you rely on to stay in touch with your contacts? We want to know! Share your favorites with us in the comments below, and tell us about any experiences you’ve had using any of these email marketing platforms.

Infographics- Social Media 2014,Mind Blowing Factsby Digital Insights

The infographic below covers all the latest Social Media facts, figures, numbers and statistics of 2014. Some of the mind-blowing facts are mentioned here:

• 75% of the engagement on a Facebook post happens in the first 5 hours.
• 53% of interaction between Google+ user and a brand is positive.
• 44% of users on Twitter have never sent a tweet!
• 84% of women and 50% of men stay active on Pinterest.
• More than 2 users sign-up for LinkedIn every second.
• 23% of teens consider Instagram as their favourite social network.
• Weekends are the most popular time to share Vines.
• Number of snaps sent per day on SnapChat is 400 Million. (Yeah! that’s true)
• 40% of YouTube traffic comes from mobile.
• B2B marketers using blogs generate 67% more leads.

http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/05205287.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+digitalinsightsblog+(Digital+Insights+Blog)

Another Incredible promotional activity by COKE !!

 No doubt coca cola is my favourite brand when it comes to their admirable advertisements. Coke is not my favourite soft drink brand but yes when it comes to their incredible marketing, I LOVE THEM SOO MUCHH. Happiness is contagious in their case. They are the people who are always spreading happiness. They connect to people emotionally as we all know this is the best connection to make while marketing your brand. Attached above is the incredible promotional video that illustrates the life of  "empty" COKE bottle after you slurp the whole coke from it. Do enjoy this WORLD CLASS video!!!

24 Most Creative Business Cards You've Ever Seen!

Social Media with Coffee

Found it somewhere on Pinterest!

Loved the way they have expressed Social Media with everyone's favourite Coffee.

You like it?

Zach from "hangover" Screws Obama

Well this is trending hot now. Zach galifianakis interviewed President Barack obama on his online show "Between two ferns" on "funnyordie.com". He came to promote Troubled  "Healthcare.gov"(well that didn't happen much) but it was really stunning and funny due to zach's wit and offensive interview.

Even president wouldn't have expected this kind of interview.

The best was:

Zach:  So, which country you were waiving for winter Olympics

President: Seriously? I am the president of United States, what do you think zach!

Between Two Ferns with Zach Galifianakis: President Barack Obama from President Barack Obama

Satyamev Jayate -Truly awe-spiring

“Satyamev Jayate”- A show which has the power to move mountains. Aamir Khan is not just a fantastic actor but more than that he is an admirable human being who knows how to get its facts right & inspire people in a way that touches their soul. After watching it's first episode, I am completely moved, not just because his topic “Sexual Assault of women” is of great concern to us but because the amount of dedicated research that has been done by him for one episode.

The efforts shows up if you notice them, there are sources mentioned on all the data & footage shown in the show. The show is edited in a way that each & every line has something to tell you & makes each & every minute of the show worthwhile. One learns the truth so closely that we might have not noticed even when such things exist in society. Not only he highlights the issues but also showcase the solution to the problem. He is the only personality who has brought an revolution in this modern era. You can see the roads empty & silence everywhere at the time his show is on air even though we can watch the episode later but still no one wants to be late. Such is the aura of Aamir.

I would also like to appreciate Star India Pvt. Ltd. for this. They are doing a lot against crime. One of their channel “Channel V” features a lot of shows that are on youth empowerment, crime against women etc.

Star India have also launched an application “VithU” for security of women. Kareena Kapoor is endorsing it in many advertisements. This shows that these people are putting great use of their public image to do something for the society.

The song by Sona Mohapatra at the end of the show was like cherry on the cake!!Her rendition is melodious & deeply moving!

                                                        Download VithU App

-Megha

Lets Talk About Some Numbers

Reportedly Aamir Khan is charging Rs.6,20,00,000 as compare to 4cr previous season per episode. But this year the STAR has pegged this deal for 3 seasons, 4-5 episodes per season. 

Ad-rates have also gone up, A 10 second spot is worth 11 lacks as compare to 10 lack previous season.

Airtel and axis bank(Key sponsors for this season) might have shed 18-20 crore and 13 crore respectively (Source: livemint)

-Amrit

Tell us what you feel about it and you might be invited for the guest post here. 

How to start up a startup at college

Guys at degreelibrary.org have made amazing info-graphic. Check it out

We are In Love with "Chai With Laxmi"

At first impression it seems like an interesting name for a "startup". Believe me you, the content of the book is even more interesting than its cover.
She is a marketing consultant, Ex-model, Director Msc, DIPM ACIM and a beautiful anchor and writer
I accidentally discover her "awarded" youtube channel while search for "micro-financing".

She is a very humble person. Her soothing nature brims out of her interviews and her personal blog

So, what’s my day off like? On this day, I refuse to do grocery shopping, do laundry, pay attention to dust under staircases or in the corners, deal with bills, get my hair done, make to-do lists, have concrete plans, etc. This is a day off. Full stop! This is for catching up with friends, playing board games all afternoon, reading a book without a care for time, watching movies, long walks leading into lazy breakfasts leading into lazier lunches and late afternoon naps, and evenings spent just chilling at a friend’s place or in my garden with friends. And I would oh so begin or end this by dancing into the middle of the night: my favourite way of de-stressing, given the right dance partner. (And whilst I’m typing all this, I’m hoping in the back of my head that in a year or two I will progress to having two-day weekends and therefore be able to get out of town too on some weekends!)

 The show is such beautifully filmed that it hook you for more. Have a look at this her interview with an Angel ( You know what we mean by that). She is doing her 4th season of the show. Though we feel that she is still less known and talked around. With 5500 + likes on fb and 2800+ youtube subscription and 1200+ followers on twitter ( But she have tweeted 7000 times ,wow!) she is growing strong.

Marketing of the channel/website is still negligible. We feel that we can really be of her help with social media marketing and brand promotion.

Laxmi interviewing founder of "yourstory" shradha sharma

At the End we'll say that Content Rule , If you focus on content more than anything then you dont need to focus much on any thing else be it websites, blogs, shows and even LIFE(think it over!)

Born for the Internet-MTS Internet Baby

With,‘BORN FOR THE INTERNET’ tagline, the MTS latest advertisement is creating a buzz with #MTSInternetBaby in the virtual world. When I saw this advertisement on TV today,my jaws just dropped out of amusement. I just loved the creativity shown in this MTS advertisement .From concept to the way it is executed everything was amazing. There is cute and wow factor in this ad by Creative Land Asia. The ad makers is showing what is in store for the future but for now watch and enjoy the #MTSInternetBaby who is born to #ExploitTheWeb.

Enjoy the video!!

A Blunder that Google and Amy made

A boring morning, I  woke up from a call from none other than my blog partner & a good friend “amy”. I chit-chatted with him strolling in my house while discussing potential topics for our blog & plans for valentines and my desire to learn guitar blah blah. Two hours later, I visited my google+ profile after about a month and saw some blunder made by him. It was amy’s day I guess (as he was being the focus of my day). Amy, unaware of the google’s new policy commented on a saucy youtube video about a month ago & his comment appeared on his G+ profile while he had no idea about this. 

The raunchy video:A stranger kisses 3 girls at mall

The comment he made goes like this
“wow! The second girl was amazing....It took me three months to do what he did in just 20 mins.” 
My first reaction was O freak, his life is in danger!, I was rolling in the aisles. I texted him immediately that does he knows about Google’s such policy?. In my mind I could imagine him rushing to his lappie to delete the mess. Generally he sleeps in the afternoon, But it must be blown away. I teased him a lot on this(still doing that). 
Now again a call was made to discuss the consequences that this would have caused if I wouldn't have notice it and you know what I made good business out of this whole saga. I am rewarded with “guitar classes”- A childhood dream come true 

Yayyyyyyyyyyy! Lucky Me!! ;) [I won’t spare you amy]

With all this one thing is sure in desperate attempts of google+ to come into limelight by hook or crook , some innocent lives are endangered. This is not fair Google!!

The most noticeable change with this new integration is the comment system, where users now must comment using their Google Plus profiles, which more often than not their real names. Other issues include new comment notifications being delivered to a user’s Google Plus inbox instead of their YouTube inbox, top comments supposedly being from people you tangentially know on G+, and the constant pressure to change your YouTube account name to your real name & also posing a potential threat to unaware people’s life.

They should understand that anonymity is the principle on which internet works. Now just imagine google publishing search history of a person on G+ wouldn't that be catastrophic! 

Now after this amy is on a hunt to find a “victim” who has committed the same mistake unknowingly.  Next spicy story of someone coming soon by him..stay tuned! 
(And Amy hope to see you at my place with guitar soon) 

The epic conversation which took place.

All that glitters is not gold.

We live in An era of start-up culture being in high trends  just like “Manish Malhotra’s Collection in glamour world. Being an “Entrepreneur” is a cool quotient. While all the social media portals are telling you the reason to be a cool & Provocative Entrepreneur. Let’s have a faceoff with reality to see how cool it is!! After all “All that glitters is not gold.”
Being an entrepreneur comes with way more responsibilities.
Are you living with the notion that its about BEING YOUR OWN BOSS! If yes, then it’s time for vis-a-vis. Only and only THE CUSTOMER is the boss. You have to report to the customer & in case of a funded start-up, you have to report to the board. Moreover it comes with a colossal responsibility of people dependent on you for their livelihood. So, if you are ready to move down this adventurous lane, go be an entrepreneur. 



"Aspiring to be an entrepreneur is one thing but becoming a successful entrepreneur is other". As this is something that flows in blood, you need passion & skills to do be one. More than that fear of failure should not stop you but taking unnecessary risks is utter foolishness about which one should get spooked about. In conclusion you need to maintain a perfect balance. No blogs, lectures from Bill Gates and neither Ambani’s can teach you this.

“Success comes from experience & experience from  bad experiences”- Sandeep Maheshwari

This above statement stands true. The key is to experience & moving out of your comfort zone.
From a distance it seems that its about being “On Page 3.” Due to media monsters hunting for start-up stories. Coming into lime light is also a fantasy goal for many.But one should take reality with a pinch of salt that failure is a part of most of start-ups coz if we focus on ourselves more than our product, failure is obvious.Even Sandeep Maheshwari , Founder of Images Bazaar has surged ahead after a lot of struggle. He failed in over 10 Business plans but the passion & faith in him kept him going.Today, he is a guide, a mentor, a role model and a youth icon for millions of people all over the world.

Sandeep Maheshwari

So, an entrepreneur's life is beyond the world of glamour, limelight, weekends & national holidays.It has a deeper meaning with the satisfaction of working on your principles.
If all this excites you, then you have the aura to be "The Entrepreneur". Nothing can stop you from making your own mark.

Mantastic Marketing!

When it comes to old Spice i get peppy about there marketing campaign. Its not something that happen with loads of brands. My last memories with it goes back to when i was small boy, I still remember that Blood Red tube of old spice shaving cream that my dad used.

Procter and gamble always had great marketing strategies. It is a classic example of how a brand created massive viral publicity solely through its 1 min ad-campaign. That's evident from its most viewed video on Youtube accounting for 100000 views per hour after it was broadcast during super bowl accounting to 4.7 million of total views.

P&G have impressive portfolio with some of the highest grossing products. The kind of marketing they (Wieden + Kennedy) did was extraordinary. They did "blitzkrieg marketing" where a shot of adrenaline is pumped to rock the whole campaign.The German military strategy to conquer the Europe was based on this principle.

In fact that company took bigger risk with marketing as they gave full freedom to marketing team without reviewing the video and getting it approved by management. According to one of the writers of marketing team "We had to make [more than] 168 videos in two days, there would've been absolutely no way to have a client approval process"

One of my favourite capaign is where terry crews flexes his chest muscles and shout. (no other brand can even think of airing such unconventional kind of ads)

Though be it old spice or some other brand, In market out of the box ideas are perceived well among target and even gaining new customers. Its all about gaining consumer's attention be it through guerrilla marketing, humour, wit or flexing chest muscles.

Apple Relaunching Iphone 4 in India?

Call it a stock clearing move or to tackle storming market share of Samsung, Apple has plans to re-launch Iphone-4 (8GB) variant in Indian market with expected massive marketing.With dwindling market share of around 1.4% as compare to samsung's 42%, Apple will offer it for around Rs.15,000 with EMI and buyback schemes as compare to previous retail price of Rs.26,000.

Iphones will be sourced from other countries where the demand for this model is virtually non-existent. 

Will Apple succeed with disposing off inventory in India?
Past records show that Iphone sale tripled when it was launched with EMI scheme. 
Sooner or later Apple realised that India is a price sensitive market and why launch of then expected "cheapest" Iphone model(5c) was eagerly awaited and hyped in India.
But flawless performance of Iphone's and there premium brand positioning will help in catalyzing its sale and will make Samsung and Micromax run for there money in sub-20,000 segment.

Business Idea that came to naught but yaariyan that will dazzle forever!!

It is a tale of four friends, Me, Amrit, Saarthak & Tushar. We are always brimming with ideas, excitement & energy.

We belong to different colleges & have a common spark amongst us to do something COLOSSAL. After a long saga of delayed & canceled plans of meeting each other Finally one October afternoon, we met at "Subway"(at NSP metro station) to discuss potential business plans & had a great 2 hour brain storming session. We discussed everything ranging from health related to insurance and logistcs for e-commerce to starting up a food joint, mobile accessories and blah blah”

Amrit was full of knowledge & passion whereas Saarthak had valid contradictions & his own splendid point of view and Tushar was like a ever ready battery, who is always ready to work. Amongst all I was the silent one observing the battle of words,logics,stats and experience which were thrown at each other and ripped apart in a heated brainstorming session without speaking much.

I knew it somewhere in me that this quartet will make a ecstatic team but somewhere in the long run when we decided to count on mobile accessories related online business “Bling My Phone”, I realized we misfired as a team or may be this idea fizzled.We made a revenue model,uploaded a page a few mobile covers, had long discussions on this for a couple of week,got 200+ likes in 3 days, decided to go to Gaffar Market to have an insight about the local business but(*sigh*) this remained in pipeline for forever & ever.

We all got caught by the Monster of monotony of one’s live. So the distance & skimpy time for this lead to its stagnation.Sometimes in life The Unexpected happens. But there is a deep resistance within me. Especially to the idea that I am the sole creator of everything that I experience. It is so much easier to blame the world & situations. May be we “all” lacked with the “will power”.

We crashed as a team of Bling My Phone but I hope we never crash as friends, motivators, entrepreneurs with stupendous energy.

Love you all!!

Facebook acqui-hiring or acquiring Little Eye Labs?

One fine morning,I came to know about Facebook acquiring Bangalore-based startup Little Eye Labs making it the social networking colossal’s first acquisition in India. Little Eye Labs Builds mobile app analysis tools for app developers & testers. These tools provide detailed insights about the behavior of the app, enabling easy benchmarking and optimization of resources. Little Eye Labs has received seed round of funding from GSF Superangels and VenturEast Tenet Fund.

So is it a "acqui-hire"?

Facebook being the most active acqui-hirers has undoubtedly bagged a group of great tech freaks who call themselves "ions". An acqui-hire is when a larger, [presumably] thriving company scoops up a younger, [presumably] struggling company. The acquirer is generally not interested in the startup’s product, but rather in getting its hands on a team of engineers with a history of working together. “It is worth noting that acqui-hires are hard to isolate & identify. Competition for talent — specifically developer talent — is fierce. Sometimes it is easier to shell out the cash for a fledging startup, rather than spend time and resources wooing developers. “Some are obvious as the acquirer states it, but many acqui-hires inevitably get dressed up as acquisitions in an attempt to put lipstick on a pig.” (source:venturebeat)
The entire Little Eye Labs team will move to Facebook’s headquarters in Menlo Park, California. Both the parties have confirmed about this acquisition. It is approximately worth 90 crores. It has been learned that facebook have got it at a huge bargain!The entire Little Eye Labs team will move to Facebook’s headquarters in Menlo Park, California. Both the parties have confirmed about this acquisition. It is approximately worth 90 crores. It has been learned that facebook have got it at a huge bargain!

This seems to be one of those but then this deal is not just beneficial for Facebook-- it may be a whole new start for the startup community in India.

Do share your views on this acquisition made by the social-networking colossal-Facebook !!

Our FIrst Post

A very warm welcome to our readers. 

As the "Startup ecosystem" is booming at a tremendous rate,we have created this blog to promote the startup culture in Delhi and to express tales of 2 guys(Me and megha) who are on the journey full of experiences, Dilemma, war, love, passion, sleepless nights, disappointments, investor pitches, analytics, google play reviews, first break, fame, or may be bankruptcy.

We'll be highly honest with our opinion ,blunt and politically incorrect if needed! It will have high personal touch like Right now I am sitting at cash counter of family run "Dairy", Eating peanuts , managing the retail and ongoing "desi ghee" packing and writing this blog and reading "world startup report" in other tab.

We'll try to cover up the startup and business related news too to keep You much updated and to have a nice discussion. Feel free to poke us on fb , twitter, linkedin, quora, whatsapp and all other social platforms even which we dont know( Do tell us if you have got some amazing social app or have an idea for same,we'll cover it up) 

Come join us and lets create a strong community of people with strong intellect, killer instincts, audatious soul, self-belief  and courage to change the world!